7 new fashionable brands to spruce up your spring wardrobe

7 new fashionable brands to spruce up your spring wardrobe

The start of spring usually marks a dressing swap. On the first rays of the solar, we relegate heat coats, lined boots and different cashmere sweaters to the again of the closet. to make room for trench coats, blouses gentle and attire in comfortable spring hues. To spruce up your dressing room on this new season, Paris Choose has chosen 7 manufacturers that essentially the most trendy Parisiennes are slipping below their coats.


For the primary time in its historical past, the legendary Parisian style home Rochas opened a boutique in its personal identify, within the coronary heart of Saint Germain des Pres. By coming into this new case from the rue de Grenelle, we uncover an elegant boudoir. Velvet couch, mottled rug, outdated tiles, stone wall dealing with one other in anthracite… A decor that makes you need to spend hours making an attempt every part! On the racks: silk chiffon skirts, sequined tops, outsized coats and leather-based boots… Glamorous nuggets, really ultra-desirable.

Rochas, 31 rue de Grenelle, 75007 Paris. 01 43 25 92 29

Pompom Paris

Freshly inaugurated final summer time, Pompom Paris is the primary retailer of Lola Rykiel. The decor mixes French insouciance with New York sophistication. The granddaughter of Sonia Rykiel affords T-shirts with rhinestone messages, sequined tank tops and different tremendous comfortable leggings. The best uniform for the Parisienne who does not take herself too critically!

Pompom Paris8 Rue de Grenelle, 75007 Paris.

Protected City Idea

In an outstanding uncooked setting, Elodie Ajalbert imagined Protecteda idea retailer centered oneco-responsibility with on this system: style, magnificence, espresso store, artwork gallery and a program of extremely fascinating happenings. Suffice to say that this incubator of rising labels offers actually trendy items. Gender impartial hoodies, upcycled pleated pants from Garçonnes, fluffy bucket hats from Numéro 6 and funky streetwear from Widespread Paris.

Protected City Idea, 11 rue Commines, 75003 Paris. 01 42 71 42 90

Chichi Castelnango

A model already well-known on Instagram with some 137K followers, Chichi Castelnango has inaugurated its first setting, completely elegant with its powder pink frontage and its fairly cozy cabins. On the rue de Poitou, this new boutique within the Marais affords treasured lingerie and slews of knickknack, chosen by the duo of sisters Mathilde and Victoire. The bras (designed for all morphos) are designed in Paris and made out of French and Italian supplies. They’re made by seamstresses in Morocco, in a handpicked workshop.

Chichi Castelnango, 37 Rue de Poitou, 75003 Paris. 01 73 71 28 32

Flora Home

Flora Home desires to be the brand new temple of sluggish style in an ultra-desirable model. Whether or not in cotton, linen, embroidered or lace, Flore recovers very good outdated sheets (from the 60s to the 80s) then upcycles them to provide them a second life, within the wardrobes of essentially the most trendy Parisians. Blouses, attire, detachable collars, small baggage and cushions… We like: the house dedicated to made to order (inside 3 weeks) just like the quaint manner!

Flora House, 45 Rue Charlot, 75003 Paris. 01 42 78 42 48

The Frankie Store

After having conquered New York, it’s in Paris that The Frankie Store put down your suitcases filled with treasures discovered within the 4 corners of the world… Positioned rue Saint-Claude, this store is an actual Ali Baba’s cave for fashionistas on the lookout for fashionable items. The aim of this multi-brand? Unearth manufacturers from American, Danish, Hungarian and even Korean designers, unknown to the final Parisian public. Their frequent denominator? Minimalist, unique, good high quality and above all “spot worth”. It is a reality, right here, you solely discover distinctive and singular items.

The Frankie Shop, 14 Rue Saint-Claude, 75003 Paris. 01 49 96 52 39


Nivose was born on the foot of the Alps in 1933, shortly turning into the benchmark model for shippers touring by means of the Himalayas and different Lapland. The French home has simply arrange its very first retailer, designed as an actual high-altitude home, within the coronary heart of the Marais. On this system: ultra-couture down jackets and parkas. To guard your self from the wind, go for the model’s skinny down jackets and classy windbreakers.

Nivose, 38 Rue Sainte-Croix de la Bretonnerie, 75004 Paris. 01 43 37 72 73

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