Extrafresh Market: Heineken opens a colorful ephemeral pop-up store in Paris until May 7!

extrafresh market: heineken opens a colorful ephemeral pop up store in

In case you stroll across the third arrondissement, extra exactly at 43, rue Notre Dame de Nazareth, you’ll discover a humorous grocery store full of colours. The Extrafresh Market, which is able to take up residence on the handle from Thursday April 28 to Saturday Might 7, is designed as a spot open to everybody to current the newest creation from the Dutch brewer: the Heineken Silver! With a hidden bar, this ephemeral grocery store has many surprises in retailer for us…

Heineken celebrates its a hundred and fiftieth anniversary with a stylish pop-up comfort retailer!

The recipe for conventional Heineken beer has remained largely unchanged because the model was born 150 years in the past subsequent 12 months. To rejoice this historic occasion, the model is coming to Paris with a taking place proper in keeping with present developments to current its new recipe. After 2 years spent residing just about, realizing solely darkish kitchens and supply consumption, Heineken invitations us to fulfill in a bodily retailer. And for the inauguration of the brand new Heineken Silver beer (4%), 43 rue Notre Dame de Nazareth is reworked right into a secret grocery store/speakeasy, the place the cabinets will likely be crammed with beers, in fact, but in addition with contemporary produce and equipment. !

To face out and present that this comfort retailer could be very totally different from a easy neighborhood grocery retailer, Heineken is betting on a colourful and explosive scenography! A pop and full of life Extrafresh Market, which is able to open its doorways on April 28, 29 and 30, earlier than ending on a remaining weekend on Might 5, 6 and seven. This uncommon grocery store will serve from 6 p.m. to midnight (and from 4 p.m. on Saturdays), adults solely, in fact. Entry will likely be free, however it is suggested to ebook your go to right here to entry the precedence queue!

Extrafresh Market, 43 rue Notre Dame de Nazareth, Paris 75003.

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