A number of days earlier than Paris Style Week, La Samaritaine unveils new installations that ought to delight fashionistas. Showcases, pop-up shops, workshops… Till Might 17, the division retailer is being reworked to rejoice what makes up its DNA: trend and Paris.
Behind the scenes of trend are revealed at La Samaritaine
Inside its gigantic 20,000 m² house, at least 600 manufacturers that La Samaritaine makes us uncover on daily basis. The division retailer thus imposes itself as a real temple of trend at this time celebrated by totally different installations. Beginning with the showcasesfrom Pont-Neuf to rue de Rivoli, which pay homage to the varied trend trades: creator, stylist, but additionally feather-maker, hat-maker, colourist, draper, model-maker or jeweler… No know-how is ignored.
La Samaritaine turns into an enormous artistic workshop
For this distinctive occasion, La Samaritaine has seen the large image: pop-up shops (The Frankie Store, Assouline…), mini-films, conferences, sensory journey and different actions are added to the checklist till Might 17 . From the designer’s workplace to the shoot, passing by the clothes workshops and the style reveals, all of the secrets and techniques of trend are revealed earlier than your eyes. And to finish the expertise, the division retailer invitations you to go to the opposite facet of creation: to design and sculpt an outfittake pleasure in a magnificence therapy parade particular or to pose for the considered one of a trend journal… A complete immersion and the promise of recent vocations?