Hard Rock Café launches a limited edition burger with Lionel Messi!

Hard Rock Café launches a limited edition burger with Lionel Messi!

Do you know that the historical past of the Laborious Rock Café is intimately linked to soccer? Certainly, within the Seventies in London, the founders of the primary Laborious Rock Café restaurant sponsored an area soccer workforce with a jersey proudly displaying the model’s emblem, and gave away the additional jerseys to clients of the tackle. Rapidly, queues are created on the Laborious Rock Café, not solely to eat, however to go away with a type of well-known white t-shirts with the restaurant emblem. Historical past does the remaining, with each Laborious Rock Café tackle all over the world having its personal native t-shirt, these being an integral a part of the popular culture of the 90s-2000s.

Messi x Laborious Rock, the anniversary collaboration

50 years later, the group is current in 75 nations and has almost 200 addresses. If its id is linked to music and specifically to rock’n’roll, the eating places of the world counting 86,000 historic items of music legends, Laborious Rock Café goes again to its origins: sport. For this, the model signed a contract in 2021 with some of the well-known soccer gamers on this planet, whom we’re fortunate to see taking part in on French lawns for Paris-Saint-Germain: Lionel Messi! The results of this budding collaboration, a brand new burger created by the athlete finds its place on the brand new Laborious Rock Café menu.

© Laborious Rock Cafe

The legendary Laborious Rock Café Steak Burger, revisited with Messi sauce

With ten substances chosen by Lionel Messi himself, this towering burger consists of two juicy steaks topped with melted provolone, in addition to chorizo ​​so as to add a bit taste. spice to this Catalan-inspired burger. Caramelized onions, romaine lettuce, tomatoes and the particular smoked sauce from the Laborious Rock Café full this worldwide combine, identical to the PSG star. As well as, a fried quail egg can add texture to this ephemeral Messi Burger. Certainly, this burger launched in all Laborious Rock Cafés all over the world on March 1st can be out there à la carte for only some months. On the retailer, you can even discover the Messi x Laborious Rock clothes assortment, designed with the Argentine striker.

hard rock cafe burger launch messi paris psg
© Laborious Rock Cafe Paris

Cowl photograph: © Laborious Rock Café Paris.

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