The favourite Italian model of Parisiennes celebrates its twenty fifth anniversary this yr! To have fun this anniversary with nice fanfare, the home is unveiling an impressive spring-summer assortment whose ambassador is none apart from Kendall Jenner.
After Kate Moss, Dree Hemingway and even Anna Ewers, Liu Jo presents a brand new muse and never least! This season, it is America’s high mannequin Kendall Jenner which lends its face to the model.
The magnetic model completely embodies the two aspects of the identical particular person – a rock and genuine aspect and one other extra stylish and female aspect – precisely as Liu Jo expresses the completely different aspects of every lady, going from denim to the primary collections…
It should be mentioned that this worldwide influencer was not fairly chosen by likelihood since along with different widespread values, Kylie Jenner’s sister and the model additionally share… the identical yr of delivery ! Actually, they each originated in 1995 and this commonality makes Kendall an “excellent bridge” between the home’s previous, current and future.
For this new marketing campaign #Bornin1995the 25-year-old star was shot by the duo Mert & Marcus. We then uncover excellent pictures on which the icon of Technology Z seems in a silver lamé costume, others in sequins, but additionally a number of items stamped with stars: denims, denim jackets, outsized t-shirt, blazer and different cowboy boots…
A stellar assortment tremendous glamorouswhich makes you actually wish to be in Spring!
Liu Jo, 182 Boulevard Saint-Germain, 75006 Paris. 01 53 71 15 40
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