Smiley celebrates its 50th anniversary with great fanfare at Galeries Lafayette

Smiley celebrates its 50th anniversary with great fanfare at Galeries Lafayette

50 years after its look within the columns of the every day France Soir, Smiley moved to the Galeries Lafayette to rejoice an anniversary extra festive than ever.

Smiley’s Story

Smiley was born in 1971when the journalist Franklin Loufrani think about it, to accompany the excellent news, within the columns of the French newspaper France Soir. Having grow to be over time the figurehead of a era of recent optimists, Smiley’s affect extends to a myriad of fields. Music, social actions, common tradition… 50 years after its creation, Smiley shapes the best way we understand happiness and categorical it by iconic merchandise world wide.

An anniversary occasion inside Galeries Lafayette

Thus, for the reason that the twenty first of February and till April 3 subsequent, Smiley packs his bags at Galeries Lafayette to celebrate his 50th birthday ! On this system: artistic collaborations in trend, magnificence, design and connoisseur, unique gives, immersive animations and 100% really feel good experiences…

Discover to riders and different avid gamers! Within the atrium of the Homme retailer, you’ll uncover a skatepark and a “Gaming Space” providing Neo Legend arcade video games (designed particularly for the occasion) in addition to child foot originals Rene Pierre and an immersive photocall impressed by the universe of Smiley. To register and check the skate ramp x Impala expertise, it is here.

Galeries Lafayette and Smiley rejoice optimism and invite every customer to take the time to smile in all places in France. But in addition in line, on !

Connoisseur creations unique to Le Connoisseur

Buying (or skateboarding…) sucks! So, head to Galeries Lafayette Connoisseur for a connoisseur break. On the home of DALLOYAU, on the bottom ground, you possibly can style one of many 3 creations that includes Smiley. Certainly, we discover a operathe flagship dessert of the home since 1955! – a field of macaroons and chocolate barswhich is adorned with the pleased face of Smiley.

Tremendous fascinating collector’s merchandise supplied in a pop-up

Along with all these animations, Smiley creates the occasion with “ 50 for 50 “. This pop up installed on the ground floor of Galeries Lafayette Paris Haussmann accommodates a number of 50 iconic manufacturers. These have been fastidiously handpicked… by Sarah Andelman herself! The co-founder of the shop Colette has chosen collector’s gadgets or capsule collections, stamped with the anniversary brand designed by the artist Mr André.

Cashmere hoodie, Michael Kors bucket hat, t-shirts, skirts, make-up palette and even Karl Lagerfeld designer sweater… To not point out all of the goodies: notebooks, water bottles, mugs… All of them revisit the emblematic universe of Smiley. Gems to find completely at pop up !

The model Galeries Lafayette itself additionally develops an unique assortment for Girls, Males and Youngsters. To be present in all Galeries Lafayette shops (France and worldwide) but additionally on the e-shop.

50 years of Smileys in all shops Galeries Lafayette, in France. From February 21 till April 3

Book Now at & Save Up to 75% on the best Paris Hotels

6 Boutique Wine for Only $6.99/bottle

The world’s premier French sweets

Search for the Best Hotel Deals Anywhere! Book now and save up to 40% on your stay. Only At

BookVIP Deals and find your next Vacation

Discover the best of Paris

Leave a Reply

Your email address will not be published.