The Swiss watch model TAG Heuer seduces the best sportsmen with its watches and chronographs which are as trendy as they’re exact.

It was a small occasion that passed off on April 21 within the Parisian boutique of TAG Heuer, situated at 104 avenue des Champs-Élysées: the surfer, windsurfer and kitesurfer Kai Lenny actually granted himself a champion purchasing break to deal with your self to a watch with character.

The 22-year-old American, already six instances Stand-Up Paddle World Champion on the most important waves on the planet, selected a water-proof Aquaracer 300 Meter chronograph outfitted with a rubber strap, a really “sporty” little contact that offers him suits nicely!

His philosophy? Dwell as if day by day have been the final, have enjoyable, by no means surrender and be the absolute best… A energy of character that matches nicely with the values ​​of the TAG Heuer home, identified for being an avant-garde model since 1860, endowed with distinctive technical know-how on the service of time and precision.

With its partnerships solid with the world of motor racing, champions and artists, TAG Heuer is a model aimed toward all bold individuals who don’t hesitate to power the hand of destiny to achieve heights… It is not with out purpose that tennis champions Maria Sharapova and Kei Nishikori have been chosen as muses!

Paris Choose admires the energy of character and willpower of this watchmaker, whose slogan “Do not crack underneath stress” (actually “Don’t crack underneath stress”) is a real frame of mind!